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“Can He Make the Donkey Drink”

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This cartoon poses the question of whether Congressman William
Randolph Hearst, the controversial newspaper publisher, will be able to
get the Democratic Party to swallow his brand of reform, which the
artist labels "Socialism." Shortly after this
cartoon's publication, Hearst won the gubernatorial nomination at the
New York State Democratic Convention in Buffalo (the "Buffalo
Donkey Show" in the cartoon). Here, the dapper Hearst tugs on
the resistant Democratic Donkey, trying to get it to drink from the
trough of Socialism, while William Travers Jerome, district attorney of
New York County and Hearst's leading rival for the nomination, pulls on
the donkey's tail from behind.
The background image (click to enlarge) connects the foreground
battle over the New York governorship to the upcoming race for the
Democratic presidential nomination in 1908. The Democratic Party's
two-time standard-bearer (1896, 1900), William Jennings Bryan, appears
as a hobo carrying a bundle marked "1908" as he walks along
the "Government Ownership" railroad track toward his Nebraska
home. In November 1906, Hearst lost the gubernatorial election to
Republican Charles Evans Hughes, and, in 1908, Bryan went on to capture
the Democratic presidential nomination for a third time
before losing in the general election to Republican William Howard Taft.
Born in 1863, William Randolph Hearst was the son of George Hearst, a
wealthy mine operator, owner of the San Francisco Examiner, and
Democratic senator (1886, 1887-1891). His mother, Phoebe Appleton
Hearst, introduced her young son to art and high culture on two tours of
Europe. A rebellious young man, Hearst was ejected from both St.
Paul's School and Harvard (in 1885). After writing for the Harvard
Lampoon and Joseph Pulitzer's New York World, Hearst became
editor of the San Francisco Examiner in 1886. He
transformed the publication from a political organ for his father into a
commercial success, modeled after Pulitzer's entertaining, often
sensational, World.
In 1895, Hearst bought the New York Morning Journal to
challenge Pulitzer's dominance in the New York newspaper market, and
enticed the entire Sunday-edition staff of Pulitzer's World
to his Journal by doubling their salaries. Hearst's
publications used plenty of pictures, emotional headlines, and celebrity
news to capture the interest of average citizens, thus cutting
across economic and ethnic divides. Critics christened his style
"yellow journalism" after the "Yellow Kid" comic
strip in the Journal. Hearst's newspapers championed the
cause of the Cuban rebels, and he took credit for America's declaration
of war against Spain in 1898.
Like many before him, Hearst hoped to use his newspapers as a base to
launch a political career. He made himself prominent in the news
by hosting civic events, usually accompanied by fireworks, and
distributing food, coal, and clothing to the poor in New York
City. As this cartoon indicates, Hearst was on the left wing of
American politics during the 1890s and early twentieth-century. He
attacked the "trusts" (large business corporations) and
supported labor unions, including financing a publication aimed at
presenting the union perspective, the Los Angeles Examiner
(1903). He endorsed municipal ownership of utilities and a
progressive tax system that imposed higher percentage levies the higher
the income rose.
In 1902, Hearst won election to the first of two consecutive terms in
Congress as a Democrat representing Manhattan's 11th District.
Although he introduced progressive-reform bills, Hearst was not
interested in the daily routine of lawmaking and set a record for
absenteeism, missing 168 of 170 roll calls during his first term.
Besides his controversial positions, Hearst was hamstrung by his
simultaneous pursuit of both party regularity--working with Tammany Hall
and leading the National Association of Democratic Clubs--and political
independence. In 1904, Hearst was badly beaten in a race for the
Democratic presidential nomination by Judge Alton B. Parker. The next year, endorsed by the Municipal Ownership
League, he ran for the New York mayoralty, losing to incumbent George B.
McClellan Jr., a Tammany Democrat.
Hearst's campaign for governor unofficially began in February 1906
when he addressed the Independence League (formerly the Municipal
Ownership League), claiming that the American government was no longer
responsive to the people, but to a predatory financial class.
Members responded enthusiastically with applause and donations.
Hearst officially kicked off his gubernatorial campaign on Labor Day (which he
urged be designated a national holiday). On September 11, the
Independence League nominated him for governor on a platform of public
ownership of utilities, railroad rate regulation, direct election of
U.S. senators, and similar "progressive" reforms.
Worried that an independent Hearst candidacy would spell defeat for
the Democratic Party, Tammany Hall urged the state party to nominate the
maverick congressman and publisher. Despite his rhetoric against
"boss rule," Hearst said he would accept the nomination.
At the Democratic State Convention in Buffalo ("Buffalo Donkey
Show" above) on September 25, Tammany
managers worked against District Attorney Jerome and other declared
candidates by refusing to seat 60 anti-Hearst delegates and other
duplicitous tactics. Convention chairman Thomas Francis Grady, a
state senator, admitted, "this is the dirtiest day's work I have
ever done in my life."
During the fall campaign against his Republican rival, Hughes, Hearst
tried to soften his radical image by insisting that he wanted to return
America to its Jeffersonian principles. Since he was a Tammany
candidate, he also toned down his rhetoric against the Democratic
machine. On October 25, a massive labor rally for Hearst was held
at Madison Square Garden. Two days before, President Theodore
Roosevelt had appointed New Yorker Oscar Solomon Straus as secretary of
commerce and labor in hopes of wooing the labor and Jewish vote to the
Republican camp. Everyone knew that a Hearst victory would make
him a leading candidate for the Democratic presidential nomination in
1908.
Both sides ran a tough and vigorous campaign, but on November 6,
1906, Hughes edged Hearst, 52%-48%, to become New York's
governor-elect. Hearst, the only Democrat on the state ticket to
lose, congratulated "the bosses on their insight in defeating
me." Interpreting his personal defeat as evidence that the
Democrats and Republicans were corrupt machines of the wealthy, Hearst
tried to create a viable national alternative, the Independent Party, in
1907-1908, but failed. In 1909, he again ran for mayor of New York
City, finishing last in a three-man race, and the next year lost an
independent bid for lieutenant governor.
Although Hearst never again ran for office, his eccentric politics
continued to be manifest. He vocally supported Russia's communist
revolution of 1917 and the Soviet state in the 1920s, but became a
fierce anti-communist in the 1930s. He expressed admiration for
fascist dictator Benito Mussolini of Italy, but tried to dissuade Adolf
Hitler from his anti-Semitic policies in the early 1930s. Hearst
wholeheartedly backed Franklin Roosevelt in 1932, but turned against him
in 1935 when the Democratic president's policies became more radical,
and the publisher thereafter supported Republican candidates.
Having long since alienated his original working-class audience, Hearst
died in 1951.
Robert C. Kennedy
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