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“The Battle of Bulls and Bears”

"Humpty Dumpty on a wall,
"Humpty Dumpty got a fall?"

Overall,
the Northern economy was stimulated by the Civil War, and great wealth
was accumulated through the stock market and other investments. Yet,
the profitability of stocks and gold fluctuated widely since they were
closely related to the ups and downs of results on the
battlefield. This cartoon reveals one of the periodic downturns in
the volatile market, where gold, pork, flour, and other items plummet,
while the bears and bulls fight each other on Wall Street.To finance
the extraordinarily expensive Union war effort, Treasury Secretary
Salmon P. Chase and Congress borrowed millions of dollars from a consortium
of private American banks, reorganized the banking system, imposed a new
set of internal taxes, printed paper currency ("greenbacks")
not backed by gold, and issued government bonds. These policies
increased the self-interest of the financial community in the success of
the Union cause, enhanced its influence in government affairs, and
inaugurated a wartime economic boom.
Those with money to invest looked to Wall Street, where margin buying
(sometimes as low as 3% of a stock's cash value) helped fuel a roaring
bull market. In January 1862, the New York Tribune reported
on the great excitement among investors, "The intense desire to buy
almost any kind of securities amounted almost to insanity. ... The oldest members of the Board cannot remember such a day of
rampant speculation." By the next year, stockbrokers were
earning unprecedented commissions of $3000 weekly.
In 1863, an association of brokerage firms funded construction of a
permanent home for the New York Stock Exchange, which had moved several
times since its founding in 1792. The building was completed in
early 1865, shortly before the war ended. In 1864, a cadre of
stockbrokers opened the Long Room on Broad Street to take advantage of
the expanding market. They replaced the auction system with
continuous trading during business hours, thereby allowing hundreds of
transactions to occur at once. The more daring became "curb
brokers," setting up shop on the street to deal stocks in the
waning sunlight after the New York Stock Exchange closed for the
day. An Evening Stock Exchange was also established, which traded
24-hours, six days a week.
The frenzied market opened the door for abuse and deceit. In
order to gain approval for a Broadway Railroad, Cornelius Vanderbilt
secretly sold large amounts of stock in his Harlem Railroad to New York
City councilmen. The stock price soared, but the councilmen
decided to sell short, expecting the stock to drop, and to rescind
Vanderbilt's franchise. He learned of the scheme, however, and
bought all the stock, which continued to rise, resulting in deep losses
for the councilmen and a healthy profit for Vanderbilt.
Perhaps most controversial of all was gold trading. Union
losses undercut confidence in the federal government and thus decreased
the value of the government-printed greenbacks. The decline of
greenbacks, though, meant people turned to gold, forcing its value to
elevate. Gold investors, therefore, had a stake in Confederate
victories and were known to sing "Dixie" when such news reached the floor of the New York Stock Exchange. In reaction, the
Exchange banned gold trading, but gold brokers simply moved to other
premises, soon establishing the Gold Exchange. In 1864, the price
of gold reached an all-time high, compelling Secretary Chase to sell $11
million of the government's surplus gold in mid-April. The price
of gold dropped temporarily, but quickly rebounded.
Despite the overall upward trend, the market fell when the Union
suffered losses, and rose when it triumphed. At the time this
post-dated cartoon hit the newsstands on September 1, progress of the
Union military throughout the summer of 1864 had stagnated, thus
producing a dip in the market. The message conveyed by the cartoon, though, is
more ambiguous. The
toppling of gold, the question in the caption, and the uncertain outcome
of the bears and bulls battle seem to indicate that the Union victory in
August at Mobile Bay had an adverse affect on gold, but was not enough
to improve the other markets. Later in September, however, the
fall of Atlanta to the Union and victories in the Shenandoah Valley of
Virginia revived the stock market, as well as the Union cause and
President Lincoln's reelection hopes.
Robert C. Kennedy
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