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“A Sudden Awakening”

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This
Harper's Weekly cover illustrates the shock that the artist
believes Europe experienced when learning of the creation of the
mega-corporation, the United States Steel Corporation, in early
1901. John Bull and
other personifications of European nations are rudely awakened in their shared
bed by a fire-breathing, dragon-like monster with a "Made in America"
train-engine head, an "American Steel" bridge torso, and appendages
comprised of
various products, such as guns and watches. It
is interesting to compare this cartoon with some of W. A. Rogers's other
work on big business. In the past, he treated business
consolidation as a pirate ship and a train barreling into
the skeletal maw of the Statue of Liberty, images conveying
the alleged dangers average Americans faced from the economic power of
large business corporations. Here, he uses a similar malevolent
figure--a mechanized steel dragon--to depict big business; yet, the
forceful caricature is explicitly identified with America's economic
strength and only threatens Europe (or, more broadly, non-Americans).
Iron-making dates back to
ancient times, and began in America as early as 1643. There
is evidence that the ancient Chinese and possibly the Egyptians were
producing rudimentary steel for use in implements. In 1740,
Englishman Benjamin Huntsman invented crucible cast steel in which iron
ore in a clay crucible was heated in a furnace to make the steel.
Iron-makers continued to experiment and innovate with steel production
over the ensuing decades, but the small quantities and high expense
severely limited its market. It was Henry Bessemer's development
of the tilting Bessemer converter in 1860 that was the turning point for
steel production. The contraption allowed liquid steel to be
poured off of molten iron, and in massive amounts at a relatively fast
rate. Chemists and metallurgists then contributed to the
improvement of steel's quality so that it was harder and longer
lasting.
With the Bessemer converter greatly increasing the amount of steel
produced, its cost to manufacturers and price to customers dropped
dramatically. Between 1860 and 1880, annual steel production in
the United States rose from 13,000 tons to 1.4 million tons. After
meeting Henry Bessemer in 1872, millionaire entrepreneur Andrew Carnegie
decided to enter the steel market, and later that year, founded a steel
works near Pittsburgh. He then began buying other steel companies,
consolidating them in 1889 into the Carnegie Steel Company, which
dominated the industry. Thanks largely to Carnegie, the
United States passed Great Britain in 1890 to become the world's leading
producer of steel, a position it held until the 1970s.
In the winter of 1900, Charles Schwab, the young president of
Carnegie Steel, proposed to J. P. Morgan, the elderly financier, that
all of America's major steel companies consolidate into one huge
corporation. After a long night of discussion and debate, Morgan
finally agreed to the plan, starting with the purchase of Carnegie Steel
for almost $500 million. In early 1901, the United States Steel
Corporation was established with control of 60 percent of American steel
production, along with holdings in iron, coal, railroads, and other
businesses. U.S. Steel was the first billion-dollar corporation in
the world, owned hundreds of factories, employed 168,000 workers, and
soon grossed more income than the U.S. government. It is no wonder
that the Europeans in this cartoon are trembling.
The creation of U.S. Steel was the most prominent example of the
great merger movement in American business from 1897 (the end of an
economic depression) until about 1904. The period saw the
establishment of hundreds of mega-corporations from thousands of
smaller, yet often still large, companies. The new industrial
giants included American Telephone and Telegraph (AT&T), Eastman
Kodak, General Electric, National Biscuit Company (Nabisco), U.S. Rubber
(later, Uniroyal), and many more. Each dominated an industry, so
that by 1904, the 300 largest industrial corporations owed over 40
percent of the industrial wealth in America.
Robert C. Kennedy
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